As restaurateurs rushed to adopt digital solutions during the pandemic, including platforms for orders, payments, and customer loyalty, technology-driven convenience quickly became a diners’ expectation – and those expectations are likely to remain.
Between the second and fourth quarters of 2020, according to Technomic’s March 2021 report, 33% of consumers placed their orders in full-service restaurants through web or mobile platforms, compared to the 5% of diners who did the same before COVID- 19 did. Technology Insights – The State of Foodservice Technology Today. As a result, 68% of operators expect their technology spending to increase over the next two years.
While investing in technology is the order of the day for most restaurateurs, finding the right solutions for every business and consumer base is less difficult. Here are three best practices for food service operators looking for the best solutions for their business.
1. Invest in flexible platforms for long-term success
Breaking new ground in a restaurant’s technical arsenal does not necessarily mean starting from scratch. Investing in solutions with open and flexible APIs helps meet the challenges of today and tomorrow. Omni-channel orders and new fulfillment paths will remain and will continue to evolve. Operators need to invest in platforms that prepare for tomorrow’s technology and, at the same time, further optimize operations in today’s challenging environment.
Flexibility for future growth and change is also vital. Brand-wide performance visibility and easy access to reports and analysis of consumer data are key to both driving agility and informing smart strategies for continued success, and scalable technologies enable operators to apply these strategies smoothly.
2. Prioritize ease of use for customers and employees alike
It is crucial that digital solutions harmonize a sophisticated infrastructure with intuitive interfaces for customers and employees. Ease of use drives better service and greater customer satisfaction – not to mention continued patronage.
For the employees, uniform processes across all stations in the restaurant ensure that everything runs smoothly; Optimized systems for reservations, menu management, order taking, kitchen production, work management and more can be a boon to efficiency. For guests, ease of use can mean the difference between a happy customer and a missed sale – especially on off-premises occasions such as takeaway and delivery where speed and accuracy are paramount.
3. Partnership with reliable technology suppliers for continued success
Every operator wants to keep his restaurant running like a well-oiled machine – and that is only possible if established systems work efficiently and consistently. Since restaurateurs do the critical work in selecting technical solutions to support long-term success in the new normal, finding a partnership with a reliable supplier is vital.
This is where Infor comes in. As the world’s leading provider of business cloud software, Infor adapts its solutions to the needs of the industries it serves by creating complete industry suites in the cloud, prioritizing user experiences, providing operators with data-driven insights and much more.
To learn more about how Infor can revolutionize restaurant technology systems to help them thrive, click Here.
This post is sponsored by information