Amazon Fresh to unveil ‘Just Walk Out’ technology in Cerritos – a first for California – Daily News

Are you looking for a quick and easy way to do your grocery shopping?

Amazon Fresh has your number. On Thursday, November 18th, the company will open its first California store to showcase Just go out Technology.

Grab what you need and go

Technology at the Amazon Fresh Store on 11340 South St. in Cerritos enables shoppers to enter the store, grab what they need, and exit without going through a checkout or self-service kiosk. The consumer-friendly option is already in use at four Amazon Fresh locations – one in Bellevue, Washington, one in Washington, DC, and two in the greater Chicago area.

Burt Flickinger III, Managing Director of Retail Consulting Strategic resource group, said this type of shopping experience is growing in popularity – especially amid the pandemic.

“The checkout is the least popular aspect of shopping in a grocery store,” he said. “This will eliminate that and the checkout lines are currently around 200% longer due to the labor shortage during COVID-19.”

Future Amazon Fresh stores in La Habra and Moorpark will also showcase the Just Walk Out technology, but company representatives have not yet announced opening times for these locations. A small concession shop in the LA Forum also sells Just Walk Out.

Technology explained

Amazon Fresh District Manager Jondolon Bush explains the technology this way:

“We have hundreds of cameras across the store and sensor-based shelves,” he said. “This, coupled with deep learning algorithms, enables us to identify all products that buyers buy or put back on the shelves.”

Customers can enter the store in three ways. They can scan the QR code in their Amazon app, use Amazon One to scan the palm of their hand to enter, or insert a credit or debit card linked to their Amazon account.

When you leave, your card will be charged with all items in your virtual shopping cart. If they need a receipt, they can go to an in-store kiosk, enter their email address, and a receipt will be sent to them.

In the future, you will be able to enter all Just Walk Out-enabled stores with the same credit card and you will automatically receive a receipt by email.

All of this makes for a digital, hands-free shopping experience. However, Amazon officials emphasize that staff will continue to be there for customers who want to shop the traditional way with a live checkout attendant.

Other Amazon Fresh stores in Woodland Hills, Porter Ranch, Irvine, Northridge, North Hollywood, Whittier, Long Beach, Ladera Heights, and Fullerton use cash register free Dash cartsthat require buyers to download an app or create an Amazon account.

The company wouldn’t reveal whether Just Walk Out will be incorporated into these grocery stores.

Similar technologies

Other supermarket chains, including Albertsons and Sam’s club, have implemented similar contactless payment options.

Albertson’s Pay offers two options: Albertsons Direct allows buyers to pay through their bank, and Albertsons Cash is a pre-paid credit account that can be pre-loaded and used in all Albertsons stores.

Sam’s Club customers can use the Scan and let’s go app to collect your items and pay via the app while they’re in the store before showing your digital receipt on the way out.

Such cashless alternatives would normally raise job loss fears, but Flickinger said that is not currently the case.

“Ordinarily it would be, but retail stores are currently about 20% understaffed,” he said. “This is coming from workers who left the industry during COVID-19 and didn’t come back, and because a smaller proportion of young people want to work in grocery stores.”