AnalogFolk Group Invests in Technology Engineering and Automation with the Launch of ‘With Robots’

Covid-19 has led to an increase in the demand for D2C e-commerce. With Robots gives brands direct access to its technology engineering skills not only as a build specialist, but also as a source of talent for team expansion

Addresses industry issues such as poor quality creative in programmatic advertising, brand consistency across digital ecosystems, and the cost of delivering personalized content

Boosts AFG’s significant investment in proprietary technology, as evidenced by building the unique Untold Fable platform with diversity and inclusion at its heart

LONDON and AMSTERDAM and NEW YORK, September 13, 2021 / PRNewswire / – AnalogFolk Group (AFG), the advanced global marketing and technology group creating a smarter future for people, brands and society, today announced the formation of an automation and technology company With robots.

With Robots was developed in response to a demand in the marketplace to help brands make their technology development, web development and advertising production projects, including automated content customization and localization, more efficient, effective and impactful.

Guy Wieynk, CEO of AFG says: “AnalogFolk has been developing technology solutions for leading brands for over a decade, but in the past 12 months it has been clear that the same talent is capable of helping solve broader industry problems, such as 66% of consumers who think that Advertising brands is too repetitive and 90% of programmatic campaigns lack targeted creatives. Through automation and machine learning platforms, we’ve shown that we can meet consumer needs while delivering significant cost savings to brands. “

Robots’ unique flexible model means brands and agencies can benefit from a choice of two end-to-end solutions; ‘Build with Robots’ and / or ‘Automate with Robots’. Provision of expanded on-demand teams that can be tasked with delivering projects as a managed service or employed as internal brand or agency resources.

Build with Robots’ engineering capabilities range from standard web production to open source and enterprise-scale platforms. This solution focuses on providing professional technical excellence and quality, as well as cost and speed benefits.

‘Automate with Robots’ is AFG’s proprietary technology that replaces traditional production techniques with machine-controlled automation; Recording of digital creative content and production of multi-artwork, multi-message and multi-market variants; Brands enabling high-quality, relevant, and hyper-personalized messages to be delivered at low cost.

Led by Miguel Alvarez placeholder image, Chief Technology Officer and CEO of With Robots at AFG, the With Robots team consists of 20 technical specialists spread around the world Europe, APAC, North and South America.

Miguel Alvarez placeholder image, Chief Technology Officer of AFG and CEO of With Robots says so “It’s wonderful to see how our team not only creates technology solutions for leading brands, but also uses their engineering skills to address issues that affect the digital marketing landscape. We’re really broadening the definition of creativity by guiding our customers through the sinking of cookies and adding even more emphasis to the creative use of technology to meet customer needs and the brands’ business goals. “

AFG helps brands define innovative strategies, deliver breakthrough ideas and leverage new technologies that change their business for the better. This is possible thanks to its infrastructure, which provides “plug and play” access to additional agencies and capabilities.

As part of AFG, With Robots will become a partner brand of the full-service digital creative agency AnalogFolk and content production company Untold fablein which the group invested earlier this year.

As part of AFG’s investment in Untold Fable, the group developed the technology for its unique platform, which aims to provide brands and agencies with more information on talent before hiring, in order to make diversity the norm, not the exception, in the advertising industry. reduce industry distortions and offer all talents more equal opportunities.

Other technology products that AFG has invested in over the past two years include:

BigUp.AI, a multi-award winning digital language tool that gives women the confidence to advance in their careers by helping them express their strengths with confidence. Based on natural language processing and machine learning technology, BigUp.AI identifies strengths and suggests alternative “big ups” in order to express them more effectively and assertively.

A unique AI product called Dieter that automates a brand’s design review process and saves millions annually. Capable of providing feedback for a brand worldwide, it embraces corporate design language on desktops and mobile devices, meaning design work is reviewed in seconds instead of days. It’s now an integral part of some of the biggest brands in the world’s digital architecture and has a dedicated team that integrates it into their interfaces and ways of working.

Zodiac Engine enables brands to use connected packaging to create lasting one-on-one relationships with consumers. It turns simple behaviors into a means to expand their product and brand experiences without creating new infrastructures, channels, and steps every time. It uses AI image recognition, which can be accessed through consumer platforms such as WhatsApp, to identify existing artwork and serve consumer-relevant benefits, experiences and promotions.

Notes to the editors

With robots

With Robots is a global technology and automation service. An end-to-end managed solution that helps brands make their technology development, web development and advertising production projects more efficient, effective and impactful.

With Robots is part of AFG, the progressive global marketing and technology group that is creating a smarter future for people, brands and society. The group includes the full-service digital creative agency AnalogFolk and the content production company Untold Fable. It has offices in London, Amsterdam, New York, Hong Kong, Shanghai and Sydney Partnerships with brands such as Bayer, Beats by Dre, Foot Locker, L’Oreal, Nike, Netflix, Unilever. / LinkedIn @WithRobots

For more information, please contact:

Natalie Melder-Smith, Global Communications & PR Director, AFG / [email protected] / Telephone +44 7818 457 635

SOURCE AnalogFolk Group