Magnite, the largest Ad tech company announced that it agrees to buy SpotX for a $1.17 billion deal in order to create the largest independent video advertising platform in the programmatic marketplace and to expand CTV ad sales. Together, Magnite and SpotX hope this deal will provide the best support for sellers and will create an alternative to the connected TV advertising market’s biggest players, which includes FreeWheel and Xandr Monetize. For the full year 2020, the combined company saw annual revenue of $350 million, of which CTV and video advertising is estimated to be about 67% in the Q4. eMarketer forecast that advertisers spent on U.S. programmatic CTV video ad is increased by more than 54% to $6.73 billion in 2021 and will reach $8.67 billion in 2022.
Amidst this Covid-19 lockdown, many of the people have switched to the increasing use of social media, and this increased traffic to online shopping platforms too. Despite this, many brands are turning to the latest tech offering like Augmented Reality (AR) to remain competitive and engaged with their customers. A new report by ABI Research shows that global augmented reality market for retail is expected to reach $12 billion by 2025. It is anticipated to increase at a Compound Annual Growth Rate of 31.1% from 2020 to 2025. Due to COVID-19, the increasing use of augmented reality in retail and e-commerce sectors, and many other industries has been driving the global AR growth market, the report shows.
Super Bowl LV is preparing to the next level as a big game where Americans have never seen before. There is a great dilemma that the ads coming between the match will have a humorous tone or it’ll not work out. According to the research by Oracle which is conducted in the month of January from 2000 adults of Americans have declared that 77% expect to watch from start to end, 26% were excited to mingle in than normal. Other 53% said that the Super Bowl will not be interesting without ads and 16% said that they’ll not even watch the game without ads. Comparatively, Oracle has found that 25% of people have shown more interest in the ads than the past.
Digital engagement will remain a top priority for marketers in 2021. According to new research by the Chief Marketing Officer (CMO) Council, consumers have connected mostly for the only digital environment from 2019–2020. Nearly 10% of consumers have said that they chose to connect with brands in a digital environment in the year 2019. Other 21% of consumers have said that they don’t need any manual or in-person interactions in the year 2020. Nearly 70% of marketers have said that their marketing technology spend can get higher in the year 2021.
According to the eMarketer, social commerce is a fast-growing segment of the US ecommerce market that has gained more attention and investment from many media companies and brands. Compared with nowadays, the U.S market is increasing rapidly fast. In the U.S, the social commerce market size is expected to reach $ 36.09 billion, which is less than one-tenth compared with China accounting for up to 4.3% of the U.S e-commerce sales, the report shows.