Dallas, July 13, 2021– (BUSINESS WIRE) – Today HousingWire announced the winners of the first Marketing Leaders Awards 2021, which recognize the most creative and influential marketing minds in the housing industry.
“2021 was the perfect year for the launch of the Marketing Leaders Award program,” says Caren Karris, Marketing Director at HW Media. “The past year has had marketers thrown a fair share of curve balls including me, and these 50 people embody what it takes to think strategically and act quickly to grow the success of their brands and businesses.”
Marketing directors are selected by HousingWire’s selection committee based on their professional performance in their company, their contribution to the overall housing industry, their customer impact and their personal success over their careers. These preeminent professionals are comprised of strategic and creative marketing executives who demonstrate their leadership skills through the continued growth, leadership and motivation of high performing marketing teams.
Joe Manning, Chief Marketing and Technology Officer at Berkshire Hathaway HomeServices Drysdale Properties, has been named Head of Marketing 2021 by HousingWire. Manning sees challenges as opportunities for growth. Even his current title as Chief Marketing Technology Officer came from the idea of trying to do as much service as possible. He acts as an extension of his customers, his executives and the brand he represents. Manning leads a team of marketers, designers, communicators and technology support professionals that he coined the term “MarTech”. In addition to the tools for agent success, he has also doubled in client security and encryption. “If the customer is satisfied, so are the agents,” explains Manning. Last year has been a roller coaster ride, but under his leadership, his team has had four times the average speed of product launches and initiatives.
“When the pandemic started, our focus on technology was a deliberate intention,” said Gretchen Pearson, President / CEO of Berkshire Hathaway HomeServices Drysdale Properties. “We wanted to keep our agents connected, engaged, and up to date during a difficult, mysterious time. Joe wanted to support our agents, leveraging the power of the technology tools available and the capabilities of his team. Integrating our marketing and technology teams has created strong synergies who brought us together remotely, improved our systems, and gave us more robust and efficient means to respond to the needs of our agents and customers. This recognition is a massive win and is well deserved. This is a testament to Joe’s leadership skills and abilities the hard work of the marketing and technology departments. “
“It is a great privilege to be recognized among the top marketing leaders in the industry,” said CMTO Joe Manning. “My success in this position was inspired by top-down leadership at Berkshire Hathaway HomeServices Drysdale Properties. The guidance given to me by Gretchen Pearson, CEO / President, I try to replicate and transfer to my team. ” Last year the ‘MarTech’ team really shone. My focus was on empowerment and personal responsibility. “
Berkshire Hathaway HomeServices Drysdale Properties is backed by one of the largest real estate agents in the country, Berkshire Hathaway HomeServices and HomeServices of America. The overhead brokerage already has an impressive marketing stack that Manning has expanded significantly for Drysdale Properties. Since heading up the marketing and technology teams for Drysdale Properties, Joe has initiated and overseen the rollout of multiple tools and services. And at a time when it would have been easy to slow down and think, Manning and his team went the opposite way, rolled up their sleeves and offered more value than ever before. From a complete overhaul of agent websites to a mobile home search app with an agent brand, the new versions have kept agents and brokers busy all year round. This included launching a branded online store, whose proceeds will go to the Drysdale Community Foundation, which supports charities that serve our local communities. It also included the introduction of one-on-one virtual sessions on all aspects of marketing and technology to ensure that everyone receives the personal support they need remotely.
In addition to being recognized by HousingWire, Manning was invited to participate in interviews and podcasts with HomeSpotter and Voices of Success Podcast by Top Real Estate Relationship Machine.
“The housing sector is driven by agility and execution in sales and marketing. The successful leaders in market share consistently demonstrate their dedication to marketing strategy, superior communication, and a passion for the technology that builds relationships and closes transactions,” said Clayton Collins, CEO by HW Media. “The Marketing Leaders Award recognizes the CMOs and marketing executives who drive oversized business results, transform brands, and make everyone around them better.”
“It’s an honor to be on the same list with the big players from eXp, Realogy, Homelight, OJO, Realtor.com, Top of Mind and CMG Financial,” says Manning. “These people are real leaders in the housing industry.”
HousingWire is the most influential source of news and information for the US mortgage and real estate markets. Based on independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers every day and over 1.0 million unique visitors every month. Our audience of mortgage, real estate and fintech experts rely on us to move the markets forward. visit www.housingwire.com or www.solutions.housingwire.com to learn more.
About HW Media
HW Media strives to have the audience “come for the content and stay for the community”. By coordinating vertical expertise and innovative B2B marketing solutions, HW Media meets the constantly evolving needs of modern professionals, brands and marketers. With a premium suite of advertising solutions, HW Media is building on this principle, improving the reading experience and delivering brand results. Based in Dallas and with team members across the country, HW Media was founded through the 2016 acquisition of HousingWire and is owned by Riomar Capital, an entrepreneurial investment firm.
About Berkshire Hathaway HomeServices Drysdale Properties
Berkshire Hathaway HomeServices Drysdale Properties is Northern California and Nevada’s fastest growing, full service, 100% women real estate agent specializing in residential, luxury, relocation, commercial and property management. It is the No. 16 brokerage on the Berkshire Hathaway HomeServices network; No. 69 for the sales volume according to REALTrends; and No. 67 in RISMedia’s Power Broker Top 500 Report. To learn more, visit www.bhhsdrysdale.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210713005263/de/
Marketing Manager // HW Media
Berkshire Hathaway HomeServices Drysdale Properties
President and CEO