SAN FRANCISCO, January 13, 2022 /PRNewswire/ — demand base, the B2B market leader, today announced that it has been included in Forrester New Tech: Account-Based Sales Technologies, Q1 2022. The company’s solutions have been part of the report that provides an overview of emerging vendors in key segments of the Account Based Selling market and its opportunities. Demandbase has been included in the primary collaboration capabilities segment, which includes capturing the full picture of account opportunities, contributing to account plans, enriching data, and more.
“Originally, the space we’re in was known as account-based marketing, with a focus on marketing,” he said Allison Metcalfe, Chief Revenue Officer for Demandbase. “But that tide quickly changed as the industry recognized the important interplay between sales and marketing. At Demandbase, we were the first to truly reflect this shift when we coined the term account-based experience, and we’ve worked hard to ensure our solutions support the entire B2B go-to-market – meaning marketing, sales, customer success, etc. In To be recognized by Forrester for an overview of account-based sales technologies we believe is a great validation of our vision being realized and serving the larger market we always intended.”
The Forrester report summarizes that companies using account-based selling platforms have seen improved visibility into each account’s potential (CLV), greater sales rep efficiency, pipeline value (deal size), win rates, and forecast accuracy can be expected. The authors also noted that “account-based selling technologies streamline the manual, labor-intensive process of allocating sales resources to specific companies or accounts instead of traditional geographic areas. The shift to account-based selling has been fraught with data and insight gaps for years, but as technologies have matured and become more complex, the ability to collect account data has made the process less administrative, more collaborative and increasingly insight-driven.”
To learn more, see the full report here (available to Forrester customers or for purchase).
Demandbase is changing the way B2B companies go to market. Demandbase One is the most comprehensive suite of B2B go-to-market solutions, connecting the leading account-based experiences, advertising, sales intelligence and B2B data solutions to enable marketing and sales teams at the largest and fastest growing companies to collaborate faster be able. Share information and experience explosive growth. For more information on Demandbase, visit: www.demandbase.com.
SOURCE Demand Base