DisneyMedia and entertainment distribution (DMEDThe tech company has promoted, hired and realigned a handful of executives to better support the entertainment giant’s continued growth, the company said on Monday.
The sweeping division is responsible for next-generation DTC and linear sales, advertising technology, engineering, operations and Disney’s digital product portfolio. A new structure will create eight DMED core groups: advertising platforms; Business operations; Consumer experiences and platforms; Content operations; Content platforms; Design; Technical services; and media technology.
Those recruited for new or expanded roles include Mike Andrews, Tagu Kato, Chris Lawson, and Michael Pollard. Jeremy Helfand continues to lead ad platforms in partnership with Disney Advertising Sales.
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Andrews was named SVP of the new Content Platforms group after several decades and has led some of Disney and ESPN’s most challenging engineering projects. Kato, who worked at Nike before joining Disney in 2017, will lead the new, centralized design team as VP. Lawson was named SVP Content Operations (he spent the last few years as SVP, Technology Operations and Pollard was found after more than SVP, Media Engineering A decade in media and engineering for ABC and Disney Cable Networks.
DMED Technology EVP and CTO Aaron LaBerge also welcomed three technologists – Oke Okaro, Jen Schwarz and Mike White – to his leadership team.
Okaro joins as SVP of Business Operations, returning to Disney after 11 years with Verizon, Bloomberg and Burner Wellness. From 2004 to 2010 he helped develop ESPN’s mobile business and mobile platform. Black comes on board as SVP, Engineering Services. Most recently, she was CTO of TicketNetwork and previously worked at Accenture, RPX Corp and The Gap. And White joins as SVP, Consumer Experiences & Platforms, bringing together the engineering and product development teams responsible for the digital product portfolios of ABC, ABC News, Disney.com, Disney Now, ESPN, FX, Marvel, National Geographic and Star Wars. The DMED Technology comes from Disney Parks, Experiences and Products.
John Heerdt, a 20 year veteran, will move from SVP, Media Engineering, to an advisory role later this year.
Last fall, when Disney turned to streaming under the direction of a gangbuster Disney +, the company announced a significant streamlining of the media and entertainment businessSeparate content creation from distribution. Distribution and commercialization have been centralized into a single global entity, Media and Entertainment Distribution, under the direction of Kareem Daniel, while content creation has been divided into three groups: Studios, General Entertainment and Sports under the direction of Alan Horn and Alan Bergman Peter Rice and Jimmy Pitaro, respectively.
According to Disney, the new technical organizational structure is aligning the team, consisting of thousands of experts, to improve connectivity and collaboration between software, platform, product and service teams at all levels and to “strengthen a culture of imagination and innovation” becomes.
“DMED Technology are some of the most talented and innovative people on the planet and I am inspired and privileged to work with them every day,” said LaBerge. “This new direction recognizes where our business is today and where we are headed tomorrow, and enables us to continue Disney’s legacy of using technology to bring amazing stories and products to consumers everywhere, business and innovation.”