According to CEO Thomas Kurian, Google Cloud is looking to leverage four “flavors” from partners in its go-to-market strategy.
“We look at partners in four ways: partners who can complement our range of solutions; Partners who can help us to provide new solutions for customers together; Partners who have implementation and change management know-how; and then partners who expand our sales reach “, Kurian said during the Deutsche Bank technology conference 2021, which is still running virtually today.
Kurian spoke to Brad Zelnick, Head of Software Equity Research at Deutsche Bank, about two of these partner “flavors,” starting with partners that complement those of Google Cloud Solution portfolio.
There are many areas of technology, including security, where Google Cloud is working with partners like Palo Alto Networks, Cybereason and Splunk to offer customers a more holistic solution, Kurian said.
“Similar in Analysis and data, we provide solutions with organizations like Informatica, Tableau and others to offer customers a more complete solution, ”he said. “We work closely with companies with software providers who create applications – Workday, JUICE and others who work across industries – so that we can offer solutions for several industries. “
Google Cloud’s partnerships, targeting specific industries, include telecommunications work with Ericsson to provide joint solutions that will bring new functionality to the customer Telecom Italia for its 5G network.
To help a company adopt the cloud, it is not just a matter of “visualizing the solution, but ensuring that these solutions can be adopted,” said Kurian.
“Often times, this also requires change management from people in the company to adopt the technology, and we work very closely with a number of partners – Accenture, Deloitte, Infosys – and each of them has practices that they have built around our product have portfolio, ”said Kurian. “That also helps us to bring customers to them together and to be able to keep the promise of the cloud to customers together.”
Click through to learn more about Kurian’s thoughts on Google Cloud’s differentiated platform offerings, security, data analytics, profitability, and multi-cloud and vertical market strategies, and Google Workspace.