MIDDLETON, Mass., November 22, 2021 / PRNewswire / – Quadrant knowledge solutions announced today that HCL Software will be the 2021 technology leader in the SPARK matrix analysis of the global Digital Experience Platform (DXP) Market.
HCL Software offers the HCL Digital Experience (HCL DX) platform for a digital company experience at the interface of processes, content and applications, based on Cloud Native. It is packed with rich functionality to support B2C, B2B and B2E use cases from a single platform. Features of the platform include headless CMS, advanced line of business (LOB) site creation and control, digital commerce integration, embedded social functions, and mobile authoring and rendering functions.
The quadrant knowledge solutions SPARK Matrix ™ https://quadrant-solutions.com/market-research/spark-matrix-customer-journey-mapping-cjm-2021/includes a detailed analysis of global DXP market dynamics, key trends, vendor landscape, and competitive positioning. The study provides a competitive analysis and ranking of the leading DXP providers in the form of the SPARK matrix, which provides users with strategic information for assessing various provider skills, competitive differentiation and market position.
The Covid-19 outbreak has caused unprecedented disruption across all major industries. Despite the economic recession, technology investments have increased from 2021, which is mainly due to the pent-up demand and the possible economic recovery of the key markets in the geographic regions. With the growing digital transformation and customer-centric initiatives in all industry segments, a robust personalized customer experience strategy is considered one of the most important to meet ever-growing customer expectations, improve brand loyalty, and win the competition.
According to Priyanka Panhale, an analyst at Quadrant Knowledge Solutions, “HCL Software offers a sophisticated DXP ecosystem that includes comprehensive campaign management, CDP, Journey Insights & Management and digital commerce functions to help companies meet their digital transformation requirements and optimize digital customer experiences across all touchpoints. The company offers a robust technology value proposition with its key technology differentiators including an architecture-defined platform for building apps and with content, low-code support for building any type of site / page, built-in analytics, role-based workflow, support for integration and digitization of apps, processes and backend systems to create a uniform experience, first-class security and the ability to adapt solutions. The cloud-native approach of HCL Software, the strong experience in the area of customer loyalty, the robust product strategy and roadmap as well as the extensive functional capabilities have received good ratings everywhere for the parameters of technological excellence and customer impact, and the company has positioned itself as a technology leader. “
The core value proposition of DXP tools to provide relevant content and recommendations based on customer preferences and activities, to integrate them into numerous organizational systems, to classify business content and to deliver valuable insights with native analysis support is driving market growth in the geographic regions and industries. Due to the increasing competition and the exponential growth opportunities, several new providers with innovative technology offerings are emerging.
“Leading companies in regulated industries and public sector organizations rely on HCL Digital Experience to deliver personalized, data-driven and secure employee, partner and customer experiences,” said Richard Jets, Senior Vice President, HCL Software. “HCL DX has enabled businesses to innovate and remain essential to their citizens, account holders and members during the pandemic.”
- For more information on HCL software, see here
- Free download, visit “SPARK Matrix: Digital Experience Platform (DXP), 2021” Here.
About HCL software:
HCL Software, a division of HCL Technologies (HCL), develops, markets, sells and supports over 30 product families in the areas of customer experience, digital solutions, DevSecOps as well as security and automation. HCL Software is the cloud-native enterprise software solution factory, supporting millions of apps in more than 20,000 companies, including over half of the Fortune 1000 and Global 2000 companies. HCL Software’s mission is to achieve the ultimate customer success with its IT investments through relentless product innovation.
About Quadrant Knowledge Solutions:
Quadrant Knowledge Solutions is a global consulting and advisory firm focused on helping clients achieve business transformation goals with strategic business and growth advisory services. At Quadrant Knowledge Solutions, our vision is to become an integral part of our customers’ businesses as a strategic knowledge partner. Our research and advisory services are designed to provide comprehensive information and strategic insights to help clients formulate growth strategies to survive and thrive in ever-changing business environments. For more available research, please visit https://quadrant-solutions.com/market-research/
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SOURCE Quadrant Knowledge Solutions