After a year of acquisitions, an IPO and a global rebranding, Rackspace Technology is finally asserting itself as a competitive player in the multi-cloud scene.
After the once managed cloud computing provider released its Rackspace Elastic engineering framework last month, it has now made its claim to the emerging market for professional services, offering advice and advice on system deployment and management.
Effectively saying to customers: “It is no longer enough just to be in the cloud”, marks Rackspace’s move to support customers’ cloud-native projects with the help of Rackspace Elastic Engineering’s pod framework.
According to industry analyst firm Technology Business Research (TBR), the fulcrum prior to the IPO came from Rackspace, which underwent a major strategic realignment last August, and from its traditional but capital-intensive data hosting model of building its professional cloud services passed over.
Catie Merill, Senior Analyst at TBR, wrote in a blog post that has the potential to enhance the value of Rackspace Technology by supporting new technologies such as serverless functionality, automation and infrastructure as code.
With longstanding partnerships with public cloud partnerships such as Amazon Web Services (AWS), Microsoft Azure and Google Cloud, Rackspace is now effectively countering the growing trend of customers using multiple cloud platforms to support specific workloads, according to TBR.
In addition to the Elastic Engineering Framework, the company has also released its Rackspace Services offering for VMware Cloud, which enables a firm entry into the managed cloud area.
According to TBR, this offers a new high-touch service framework that supports enterprise customers at all levels of the cloud stack, from infrastructure management to application modernization.
In addition, the vendor-neutral approach is suitable for customers who work with more than one public cloud provider and use a multi or hybrid cloud approach.
From a channel perspective, the move will also be suitable for cloud service providers (CSPs) who are also trying to fix the weaknesses of multicloud management, either with professional services or self-service solutions.
“TBR believes that Rackspace Technology’s platform-neutral approach, combined with a customer-centric approach to cloud transformation, will help the company compete in the managed cloud space to gain increasingly more market share from its technology to service-minded competitors . Added Merill.
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