iQIYI releases 260 new titles at 2021 iJOY Conference, integrating content with technology

BEIJING, October 17, 2021 / PRNewswire / – iQIYI, Inc. (NASDAQ: IQ) (“iQIYI” or “the Company”), an innovative leading online entertainment service in the China, announced the upcoming release of 260 new films, TV series and variety shows at its iJOY conference (“the conference”) in. at Shanghai At 15th October. The conference also featured a discussion of how visual content should reflect both viewers’ everyday experiences and the current zeitgeist, as well as the company’s belief that integration of content with technology will determine the future of the entertainment industry. Leading iQIYI executives attending the conference included GONG Yu, founder and CEO of iQIYI; WANG Vivian, President of the New Consumer Business Group (NCG) and Chief Marketing Officer of iQIYI; WANG Xiaohui, President of the Professional Content Business Group (PCG) and Chief Content Officer of iQIYI.

Serve viewers through well-crafted stories and a seamless user experience

The production capacities of Chinese video platforms have seen tremendous growth in recent years, and iQIYI has had considerable success in building show series and producing original content across genres. As GONG Yu pointed out at the conference, evolving user needs require continuous innovation from the platforms. Given the changes in the industry and leveraging its strength, iQIYI will continue to create high quality content for its viewers by working with top talent, seizing market opportunities and differentiating itself in the market. The company has built over 70 content studios and has deep partnerships with filmmakers, artists and more from across the entertainment industry. In addition to curating content with a high artistic and production-related value, iQIYI develops interest-based videos and offers a full range of choices that serves different user interests.

GONG Yu, founder and CEO of iQIYI
GONG Yu, founder and CEO of iQIYI

iQIYI continues to be dedicated to creating high quality content that grows with viewers. WANG Vivian noted that iQIYI’s vaudeville shows, featuring diverse themes such as debate, rap, and thrilling mysteries, are an example of how the company’s productions inspire young people today by keeping authentic records of the lives they live . As such, iQIYI also became a trendsetter in popular culture in China. While trends may evolve, iQIYI will maintain its commitment to delivering high quality, value-adding content to users.

WANG Vivian, President of the New Consumer Business Group (NCG) and Chief Marketing Officer of iQIYI
WANG Vivian, President of the New Consumer Business Group (NCG) and Chief Marketing Officer of iQIYI

Meanwhile, iQIYI is exploring the future of entertainment by enriching its IP assets and cutting edge technology. As the tech and investor communities increasingly turn to concepts like the Metaverse and NFT, iQIYI is excited to leverage the capabilities of the Metaverse and its implications. For example, iQIYI kicked off its THE9 “X-City” Extended Reality (XR) concert in March, supported by its state-of-the-art XR technologies that brought to life the high levels of immersion and real-time interaction between THE9 and their fans.

President of the Professional Content Business Group (PCG) and Chief Content Officer of iQIYI WANG Xiaohui emphasized, “IP-centric content, or ‘IP universe’, is very similar to the metaverse because of its fictional narrative, which is capable of immersing people through it Stories in another world. ” At the conference, iQIYI released two emerging IP “universes”: the ancient Chinese city universe and the “Light On” universe, the former focusing on traditional Chinese cultural stories and the latter on thriller stories. With the aim of creating a new kind of relationship between viewers and content, the two new universes use breakthrough technologies to enable interaction between characters, scenes and stories. No longer just viewers, viewers become participants who experience stories and evolve as content is created.

WANG Xiaohui, President of the Professional Content Business Group (PCG) and Chief Content Officer ...
WANG Xiaohui, President of the Professional Content Business Group (PCG) and Chief Content Officer of iQIYI

Publish 260 new titles to capture the zeitgeist

High-quality, value-adding content enrich the viewing experience and promote consumption. iQIYI will continue to use high quality content to facilitate two-way interaction between young people and the various brands that advertise with iQIYI. At the conference, iQIYI released 260 new titles spanning genres ranging from variety shows, dramas, films, children’s content, animation, documentaries, sports, and more. In terms of variety and quality, the new content ensured a stable supply of material for the sponsoring brands.

IQIYI’s variety shows want to grow with their viewers. “Because iQIYI’s variety shows reflect the real lives of young people, they encourage the younger generation to believe in their goals and live the lives they want,” added WANG Vivian. With titles included Super sketch show, Plot!, I can do BB 8, FOURTRY 3, Metaverse singer, The Rap of China 2022 and Music campus, iQIYI will launch variety shows that reflect the interests and lifestyle of today’s youth. Exciting variety shows like The Detectives’ Adventures 2 and Game of Shark 2 Using technology and enabling young people to interact online in different ways. As for Mr housework 4, Be with you 2, Yes i do 3, and working mother 2, they offer nuanced portraits of young people at different stages and aspects of their lives.

iQIYI has also released four types of C-Drama: Epic, Hero, History and Romance. Dedicated to the honor China History and heroes, iQIYI launches dramas like A lifelong journey, The life is a Long calm river, Holiday of love 2, Penetrating the darkness, A love that is never lost, The wind blows from Longxi, Eternal love. The suspense franchise “Light On” is presented as standard The pavilion, wish, Who is the killer, and Panning for goldthat tell engaging stories by incorporating elements of love, adventure, and more. Meanwhile, the “Laugh On” series brings laughter and joy to users, and gathers and presents famous local comedians De Yun Theater and The Comic Bang, The accident doctors, and The lord of the losers. iQIYI will show the quality of C-Drama with other shows like “Sweet On”.

Working with its affiliate brands, iQIYI aims to continue to create high quality content that captures the emotions, experiences and lifestyles of young people, as well as the emerging cultural trends of the time. As iQIYI continues to enhance the viewer experience, the company also hopes to add value to the industry supply chain, create value resonance with various brands, and generate long-term mutual profits.

About iQIYI, Inc.

iQIYI, Inc. is an innovative, market-leading online entertainment service in China. Its corporate DNA combines creative talent with technology and fosters an environment for continuous innovation and blockbuster content production. IQIYI’s platform offers very popular original content as well as a comprehensive library of other professionally produced content, partner-generated content, and user-generated content. The company excels in the online entertainment industry with its leading technology platform based on advanced AI, big data analytics and other proprietary core technologies. iQIYI attracts a huge user base with tremendous user engagement and has developed a diversified monetization model that includes membership services, online advertising services, content distribution, live broadcasts, online gaming, IP licensing and online literature.

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