Long-time PR, marketing exec calls it a career — Washington Technology

Nick Wakeman

Longstanding PR manager calls it a career

Larry Rosenfeld, a fixture in the government market, calls it a career after nearly 50 years running two advertising and public relations companies.

He is retiring from his company Sage Communications and handing over the CEO position to his longtime employee and co-founder of Sage, David Gorodetski. Another long-time Sage employee and current partner, Julie Murphy, has been named president.

Rosenfeld doesn’t go away completely. He remains as a consultant and advisor to Sage.

He and Gorodetski founded Sage 17 years ago after three decades at Stackig Advertising & Public Relation. Over the years he has likely worked for or competed against almost everyone. Some of the biggest companies out there have been its customers.

Full Disclosure: I met Rosenfeld shortly after joining Washington Technology in 1996. We have known each other for many years. For several years I reported to his wife Jennifer, who was in charge of sales and operations for WT and our sibling publications.

One thing I like about Rosenfeld, aside from his wicked sense of humor, is that he never used any of it to get me to write about a client or tell a story.

He had people like Murphy pitching, of course, but the approach was the same too. You knew Washington Technology and what we deal with almost as well as I did. If not, they asked good questions.

I get so many pitches from PR firms that it’s obvious they have no idea what the government market is or what WT is doing. So I appreciate Sage and the handful of other companies that understand the market. It is their emails and phone calls that I return to.

Washington Technology doesn’t write about companies like Sage that sell advertising and public relations services to the companies we write about. But Rosenfeld’s market presence is so important that we have to acknowledge it.

Have a good retirement, Larry.

Written by Nick Wakeman At 14.09.2021 at 12:56 p.m.