Nucleus Research’s 2021 CPQ Technology Value Matrix Shows Fevered Adoption Among Global Businesses

In light of the notable business disruptions over the past year, the latest report from Nucleus Research examines the adoption of CPQ as companies use the solution to accelerate sales cycles, maximize revenue, and improve customer satisfaction.

Miami, November 30, 2021– (BUSINESS WIRE) – Supply chain problems, labor shortages, complicated regulations and the looming threat of new COVID variants continue to increase operational challenges for companies. As a result, businesses of all sizes are getting more value and success implementing Configure, Price, and Quote (CPQ) solutions to improve sales team performance and enable e-commerce and self-service sales channels Nucleus research CPQ technology value matrix 2021.

Conga, Oracle, Salesforce, Infor and PROS are named industry leaders in this annual CPQ technology evaluation from Nucleus Research, the leading provider of ROI-based analysis of technology services and solutions. Nucleus has identified a key growth driver: the need for digital transformation, which has made the administrative ease of use of a particular CPQ solution critical to maintaining market share.

According to Nucleus, CPQ is a critical solution to helping companies mitigate such disruptions and even open the doors to new business opportunities. The adoption of CPQ is in full swing in virtually all industries, a market growth that Nucleus attributes to the acceptance of the subscription economy by the service industries and manufacturers implementing complex self-service product configurators.

“Vendors are keen to reduce their IT burden, so they now prefer CPQ solutions that don’t require professional developers to maintain the system, implement new products, and do product and pricing rule configurations,” said Research Manager Isaac Gould.

To produce the 2021 CPQ Technology Value Matrix, Nucleus Research evaluated vendors based on their ease of use and functionality, as well as the value customers received from the capabilities of each product.

To download the full CPQ Technology Value Matrix 2021, click here.

About nucleus research

Nucleus Research is a global provider of investigative, case-based technology research and advisory services. The company’s ROI-focused research approach provides unique insights into the actual results that technology solutions are delivering and enables companies to overcome the marketing hype to understand the real operating value and choose or innovate the best technology solution for their environment. For more information, visit

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