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Nvidia acquires hi-def mapping startup DeepMap to bolster AV technology – TechCrunch

Chip manufacturer Nvidia takes over DeepMap, the announced high-definition mapping startup. The company said its mapping IP will support Nvidia’s autonomous vehicle technology sector, Nvidia Drive.

“The acquisition is an endorsement of DeepMap’s unique vision, technology and people,” said Ali Kani, vice president and general manager automotive at Nvidia, in a statement. “DeepMap is expected to expand our map products, help us scale global map operations, and expand our extensive knowledge of autonomous driving.”

One of the biggest challenges in achieving full autonomy in a car is getting correct localization and updated map information that reflects the current road conditions. By integrating DeepMap’s technology, Nvidia’s autonomous stack should be more precise and give the vehicle improved ability to locate itself on the road.

“Working with Nvidia will enable our technology to scale faster and benefit more people sooner. We look forward to continuing our journey as part of the Nvidia team, “said James Wu, co-founder and CEO of DeepMap, in a statement.

DeepMap – founded by former Google, Apple and Baidu employees, James Wu and Mark Wheeler – can use Nvidia Drive’s software-defined platform to update its maps across AV fleets quickly and without too much data storage via over-the-air updates to scale. Nvidia will also invest in new features for DeepMap as part of the partnership.

Nvidia is expected to complete the acquisition in the third quarter of 2021.