Netflix Chief Marketing Officer Bozoma Saint John, Rob Lowe and Paris Hilton will be the keynote speakers at diversity‘s Virtual Entertainment and Technology Summit, hosted by City National Bank, taking place September 22-23.
the diversity Entertainment and technology summit brings entertainment executives and creative talents together for two-day talks and shows which new digital strategies and innovations are advancing film, television, music, video games and more.
Saint John will unveil the innovative strategies Netflix uses to promote its programming and brand to a global audience. Lowe will be talking about how to find creative inspiration in his new podcast.Literally! With Rob Lowe. ” Hilton, executive producer, entrepreneur and DJ, is joined by fiance and venture capitalist Carter Reum to talk about her intersecting entrepreneurship, technology investments, and storytelling interests.
“diversity is excited to return with its Entertainment and Technology Summit, a premier platform for entertainment and media companies to identify trends and opportunities that will advance their business in the streaming age, ”said diversity Chief Marketing Officer Dea Lawrence. “Thank you City National Bank for your continued partnership at this event.”
In a conversation entitled “The Digital Music Money-Go-Round – Modernizing Compensation in the Streaming Era”, Sean O’Malley, CEO of Regard Music, and Bryan Walley, President & COO of Exactuals LLC.
The topics of the summit also include how to be successful in the troubled TV industry; Marketing to the audience across media boundaries; breakthrough entertainment innovations; and the prospect of a great 2020 for multi-platform advertisers.
“The City National Bank looks forward to working with diversity at its Entertainment and Technology Summit, ”said Linda Duncombe, Executive Vice President, Chief Marketing, Digital and Product Officer, City National Bank. “It is critical to provide our industry with the right strategies and new innovative tools to thrive in an environment where audiences and consumers are constantly evolving.”
Meetings also include “The Whole World Is One Stream: Fireside Chat ”with Sean Doherty, Sr., CEO of Wurl; and “Security that changes Hollywood: The digital history of the small cinema ”with Jon Samsel, SVP Global Marketing at Verimatrix, and Jay Rinsky, CEO of Little Cinema.
Recommended speakers also include Alexa Levine, US entertainment manager, Snapchat; Mike O’Donnell, chief revenue officer, Vizio; Jason Kassin, CEO FilmTrack; LC Crowley, CEO and Founder, Trioscope Studios; Jennifer Dyer, CEO Yappa; and Carol Hinnant, chief revenue officer, Comscore.
City National Bank is the presenting partner of the summit. MNTN, VeraMatrix, Wurl and Vizio are first class partners. Snap is an official partner and Trioscope, ComScore and Yappa are supporting partners. The Wall Street Journal is a media partner.
To see the full agenda, visit: diversity.com/technologysummit.