Proforma Talks Technology at University of Florida

Pro forma recently presented an overview of the technology in the promotional product world at the University of Florida Career Showcase. The presentation, led by Proforma Chief Strategy Officer Stan Maxwell and Proforma Director of E-Commerce Brian Roney, focused on trends in the promotional products industry and the importance of technology, including the explosive growth of e-commerce.

The Career Showcase is the University of Florida’s largest careers fair, spanning three days of virtual and face-to-face networking with top companies from across the United States. Proforma was invited by Craig Petrus, Executive Director of Career Services at the University of Florida, to host a special talk about technology and what it means in our industry.

“Proforma did an excellent job educating our students at Warrington College of Business about the impact of technology in today’s business world,” said Petrus.

Proforma technology

Credit: Pro forma

“As a graduate of the University of Florida with a business and computer science background, I really enjoyed sharing the latest technology trends with prospective graduates,” added Roney. “All students understand the B2C market somewhat, but many have been surprised by the overall size and opportunities within the B2B market and the role our industry plays in B2B e-commerce.”

Proforma has invested more than $ 20 million in ProVision, its proprietary business management platform, to date, and Proforma continues to invest heavily in ProStores, its proprietary e-commerce platform. In the last year and a half, all proforma owners have switched to the new platform in an accelerated rollout.

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