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Right technology stack helps offset office staff shortage

The labor shortage caused by the coronavirus pandemic has made recruiting and retaining employees for the transportation and logistics industries even more difficult. But during Driver sets problems continues to make headlines with little talk of an equally alarming workforce shortage in the office.

Justin Bailie, Chief Strategy Officer at Rose rocketpointed out that it is becoming increasingly difficult to attract and retain dispatchers and support staff.

“The knowledge in the mind of a dispatcher who has been with your company for 10 years, for example, is nowhere else to be found,” said Bailie. “Every shipping company or brokerage firm understands 100% how difficult it is to find good in-house employees who are smart and enterprising.”

Robert Doherty, Key Account Lead at Rose Rocket, echoed Bailie’s views and described it as “traumatic” when an operation loses a dispatcher to sales. Recruiting isn’t easy either. Dohery says new hires require a basic understanding of the existing transportation management system (TMS), which can be problematic if the platform is clunky or difficult to learn. New hires on difficult systems can take up to six months to become familiar with the software. This means that it will take even longer for them to add value to the business.

This can make or break a transportation company. This means that everyone from office staff to drivers needs to be considered when considering adopting new technology.

“Everyone will agree that what makes your company what your people are,” said Doherty. “However, if you also think that your employees’ productivity and performance are closely tied to the tools they use and the job satisfaction that comes with them, then it’s a breeze to provide tools that make them do their jobs well – and that happy.”

This can only be achieved with the right tools that provide transparency and real-time information through better and simpler workflows. This also means that network operators have to do without local TMS software, which limits the flexibility of a cloud-based solution in order to provide the right tools for their employees.

Rose rocket ETC combines the scalability of cloud technology with the power of open APIs to improve efficiency and analysis while reducing IT costs and complexity. Unlike local TMS setups that require costly upgrades every few years, Rose Rocket’s TMS remains a technology leader with free updates and training materials. For your employees, this means that everyone, from your seasoned team members to your new graduates, can learn quickly and be kept up to date with the most modern TMS.

The benefits of having the right tools in front of your team go beyond hiring and retaining people. It ultimately increases your accounts and sales. Rose Rocket’s simplicity and thoughtfulness in integrating connectivity takes the burden off the freight.

“What carriers get from our system in addition to the out-of-box customer portal is the ability to scale our solution – their TMS – and quickly integrate it into the customer’s visibility tool. This means customers can have autonomy and real-time visibility into their freight as they would expect from a customer experience, ”said Doherty.

Making life easier for shippers while having happy team members is never mutually exclusive.

In fact, Doherty stated that customers have set up bonus structures through the platform. For example, when it comes to customer service, he asks, “How quickly did you respond to customer messages?” “How many orders have you entered and managed?” This is the visibility we offer our customers. We develop software that is appealing and that employees want to work with. “

Rose Rocket is the first in trucking Platform as a service TMS with first-class, ready-to-integrate software systems to keep the workforce connected. Users can easily integrate with the software they need to run their business, from telematics like Samsara, KeepTruckin and Geotab to accounting software like QuickBooks, Xero and many more. This connectivity means that everyone can pick up where they or another team member left off and have full visibility into what happened to the order.

“[Through the pandemic] From an administrative and TMS technological point of view, our customers have not missed a single step in moving freight, ”said Bailie. “You went home on a Thursday and worked non-stop on Friday morning.”

The smooth transition from work from home was driven in part by Rose Rocket’s Portal technologyThis gives customers and partners access to service delivery analytics and gives them the ability to track and track shipments themselves. Shipping, order management and billing information are now visible to customers who have traditionally been bothered by blind spots in shipping status.

“If we are slowly entering a post-COVID society, there will be some companies that will be ready when it happens again, but there will also be other companies that say, ‘Thank goodness this is over, back to normal . ‘Said Bailie.

He said the pandemic has created a fork in the road: companies can either go back to their old habits or restructure for the future. He argued that there is a need to consider not only the visibility needs of today’s customers, but also where the market will be in terms of talent and work a decade from now.

According to Bailie, it’s not just about upgrading Excel spreadsheets, it’s also about converting existing legacy products. He urges airlines to consider a solution that will meet their operational needs, not just now, but perhaps five years from now, and which alludes to the increasing demands and ever-changing nature of the FreightTech landscape.

Doherty pointed to the technical expertise of the younger workforce as the reason for upgrading systems. He noted that if you don’t invest in modern tools, your business is most likely to be overlooked by emerging talent.

“I’ve heard it several times from early adopters:” How do I attract young and talented dispatchers or customer service representatives? “Said Doherty. ‘How can I make it easier for them to learn my systems?’ Is it on a system that looks like Windows 95, or is it a system that looks and feels like the apps you use every day on your phone and computer? “

When you make it harder to work with customers and your employees, you end up creating more headaches. Why carry the load longer? Bailie calls the relationship that far too many carriers have with obsolete systems “backwards” – they have to lift the TMS themselves hard. He compared it to “death by a thousand paper cuts”.

Doherty added, “If you make collaboration difficult because you have 30 systems that are not communicating with each other, on top of a 30-year-old system that is difficult to integrate into, I think it’s only a matter of time. until it causes you to lose a deal. “

For more FreightWaves content from Jack Glenn, click here.