Rob Pahlavan Joins Priority Ambulance as Chief Technology Strategy Officer

Rob Pahlavan
Rob Pahlavan

Priority Ambulance announced that Rob Pahlavan, a health technology and services veteran, has joined the company as chief technology strategy officer. In this newly created position, Pahlavan will focus on refining and executing the company’s vision and strategy to integrate technology as a channel in a multi-pronged approach to next generation mobile integrated health care.

“We’re excited to have Rob on the Priority team and look forward to working together as we continue to raise the bar for healthcare innovation,” said Chief Executive Officer Bryan Gibson. “Priority has established itself as a trusted provider of quality services and clinical excellence in the preclinical environment. We believe there are significant opportunities ahead of us to build on this foundation and explore new avenues to deliver end-to-end, integrated care across advanced technology platforms. Rob’s skills complement our strong leadership team and will enable us to better meet the changing needs of patients, providers, communities and insurers. “

Pahlavan’s career as a healthcare technology entrepreneur and strategist includes experience in drug management, home nursing, hospice care, health information technology and electronic health records.

“Bryan and the Priority team have a unique and compelling vision of what a world-class patient-centric healthcare company should look like, and I am excited to help make it happen,” said Pahlavan. “Priority is already using technology in new ways, for example by integrating StatCall logistics software into their medical transportation offerings, and I really believe this is the tip of the iceberg for what technology solutions can do for this company and its management team. As services across the care continuum begin to capture what modern healthcare can really be, I am delighted to support the ongoing development of Priority. “

Prior to joining Priority, Pahlavan was the chief executive officer and co-founder of Boston-based Integrated Medication Management, where he oversaw home care, pharmacy, drug therapy, drug management, home delivery and remote care management for more than 2,000 patients. He is also the co-founder of Believe Home Care, a rapidly growing, technology-enabled provider of home care for high-risk patients.

He was also the Chief Executive Officer of Casamba Home & Hospice (formerly HealthWyse), where he transformed the company into an industry leader with more than 140 agencies in 45 states. Prior to becoming CEO of Casamba, Pahlavan’s private investment firm Family Equity Partners, LLC participated in the company’s investor group, which was managed by Pahlavan.

Pahlavan holds a Masters of Business Administration from Stanford University School of Business and a Bachelor’s degree from Vanderbilt University.