Sentient Decision Science’s Emotional Intelligence Technology Demonstrates How Yoga Improves the Well-Being of Aging Adults

PORTSMOUTH, NH, June 21, 2021 / PRNewswire / – As a leading provider of methods and technologies for quantifying and measuring human emotions, Sentient Decision Science, a partnership with the UK’s National Innovation Center for Aging (NICA) based within Newcastle University, is the UK home of aging Intelligence® and Breathe Happy, an AI-focused video platform for fitness with experienced trainers and tools for posture correction.

Sentient Decision Science’s groundbreaking technology is used to quantify the physical and mental effectiveness of yoga practice in aging adults.

“This work reveals their true feelings about the experience of aging from the perspective of the elderly,” said Cyrus McCandless, PhD VP, Scientific Discovery and Innovation at Sentient Decision Science. “We enable understanding through empathy rather than compassion, which is an important distinction. By digitizing human experiences, we can get an objective assessment of what aging people themselves think is really necessary to support healthy aging. “

As a leading provider of emotional intelligence through behavioral technology, Sentient Decision Science and its subconscious mind research laboratory continue to develop innovative scientific methods and technologies for measuring emotions for key research projects.

“As a certified yoga teacher, I am still intrigued by the mind-body connection when it comes to the wellbeing of the aging population and the world in general,” added Sarah Brecknock, Account Director at Sentient Decision Science and program employee. “The knowledge we gain through this program will have such an impact on a better understanding of aging, using empathy as a catalyst.”

Sentient Decision Science’s Emotional Intelligence technology provides a deeper understanding of the mental implications of yoga and the universe of machine interpretation of human factors associated with wellbeing. Ultimately, this collaboration will develop a remote wellbeing program called Move, Breathe and Connect, with Sentient Decision Science providing the basic research on how aging adults really feel.

By leveraging Sentient Decision Science’s implicit technologies for this project, the team is making a fundamental contribution to anyone working in the field of non-pharmacological treatments for mind and body wellbeing.

The Sentient Subconscious Research Lab’s implicit association dataset – the largest in the world with over half a billion unconscious associations – drives behavioral research. Big emotion data benefits hundreds of companies that need emotional intelligence to gain insight into how people are feeling and why. Our combination of scientifically valid emotion measurements with scaled technology gives important organizations such as NICA and Breathe Happy more sensitivity to the perception of emotions and better access to human emotional experience from anywhere in the world.

About Sentient Decision Science
Sentient Decision Science was founded in 2007 to expand access to behavioral science through automated technology to enable more accurate prediction of behavior and deeper insights into its drivers. Sentient Decision Science consists of the Sentient Lab and Sentient Insights. The Sensation laboratory develops behavioral technologies that predict and explain behavior more accurately. These technologies measure human emotions, attention, and neural network associations in the mind, and enable companies, governments, and individuals to better understand the human experience. Sensitive insights creates Business Insights products using the theories, techniques, and technologies developed by the Sentient Lab. These products are automated and answer recurring business questions, taking advantage of behavioral research on a large scale for businesses. The purpose of Sentient Decision Science is to strengthen empathy for human existence. Sentient’s technology measures emotions and their cognitive precursors. By accessing these two essential elements of the human experience, Sentient can increase empathy and communicate effectively through macro and micro forces in the world. Sentient directly enhances the human experience by understanding needs, motivations, emotions and attitudes. For more information, see

For more informations: Julie Hall 617-216-9511 or [email protected]

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SOURCE Sentient Decision Science