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The German Middle Class Began to Favor Chinese Household Appliances Brands

on November 6th, at a family reunion in a private villa in Nuremberg, Germany, Gourmet and wine tasting Oliver Guide entertained his friends warmly.

Oliver Guide has its own villa, swimming pool and music room. Food, wine, music, photography and tourism are the eternal themes on his social media platforms. While you cook delicious food, Oliver Guide shared his story with Haier Fridge from China with his friends.

As a great lover of gourmet food, Oliver Guide places high demands on the storage and preservation of refrigerators. Over the years he has used refrigerators from other European brands. When he decided to buy a new refrigerator, he compared different brands of refrigerator and eventually bought a Haier French Door refrigerator from Media market.

More and more German middle classes are no longer confining themselves to local European brands, Japanese or Korean brands when buying household appliances.

It doesn’t mean the quality of the local brands in Europe wasn’t good, but that the Chinese brands responded faster in terms of innovation speed and functionality. As a result, many Europeans began to understand Chinese home appliance brands with Haier.

On the one hand, Haier refrigerators, washing machines and other products can often be seen in department stores in many European countries. Haier is the first Chinese brand to enter the European market. On the other hand, Haier’s smart home and the established ecosystem brands have the traditional way of life in Europe, and their innovations open up more possibilities.

For example during the epidemic in 2020, Haier Smart home Quickly launched bespoke products to meet the needs of the European market, including sterilized refrigerators, air conditioners and washing machines. In this regard, Haier has won an innovation war.

Haier has better supply chain in the world. Other brands could face all sorts of problems upon entry such as logistics and transportation issues, lack of parts and components Europe, but these problems hardly exist in Haier. This is the main reason Haier’s sales are in Europe continued to increase during the epidemic.

For medium-sized businesses in Europe, the popularity of Haier refrigerators is insufficient. anyway if search As for the growth trend, it is evident that Haier has the fastest growth rate.

In the first half of this year, sales of Haier series products are in Germany 76% year-over-year, and the growth rate was above the industry average for the same period. Haier would not have achieved this feat without consumer recognition.

When visit Haier’s booth at IFA Berlin in recent years, People always found that Haier’s new products were more advanced than other brands in the industry.

As a typical middle class Oliver Gabays Consumer behavior deserves more attention. European, Japanese and Korean brands need to carefully study how Haier attracts users. Otherwise, more and more European users could opt for Chinese brands in the future.

SOURCE Blue technology