Japanese technology company offers golf fans an AI-powered personalized news feed.
NTT Data, Official Patron and IT Provider of The Open, will be broadcasting a one-off newscast showcasing the technology of this year’s edition of the oldest major in golf.
The show, which will air on July 14th at 5pm GMT, also gives viewers a behind-the-scenes look at the clubhouse and other aspects of the golf course at Royal St George’s Golf Club in Kent, which will host the 149th tournament this weekend.
In addition, the newscast provides exclusive insight into NTT’s plans to help the event interact with fans who are both attending the event and watching from around the world.
In 2013, NTT entered into a partnership with R&A for the first time, organizing The Open. Since then, the Japanese company has launched the NTT Data Wall, an interactive display that gives on-site viewers a glimpse of the live broadcast, along with real-world time stats and other features like player and fan tracking.
This year, NTT decided to turn the data wall into a virtual experience and offer fans access to a live data stream as well as a personalized news feed with artificial intelligence (AI).
The feature, accessible on The Open’s official website and app, allows fans to follow their favorite golfers throughout the tournament and provide real-time updates on players, scores and strokes as they occur.
These updates are accompanied by a live data stream showing the analysis of the eight billion data points generated during the championship.
The data experience feed will also be displayed on screens around the route at Royal St George’s, including in the pavilion and the hospitality suite.
The 2021 edition of The Open is the first since 2019 after last year’s event was canceled due to the coronavirus pandemic. 32,000 spectators will attend Royal St George’s each day after the tournament is selected as part of the UK Government’s event research program.